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10/11/01 - In a direct mail campaign does title addressing really perform as well as contact name addressing?

In a recently study two versions of a direct mail piece were sent out—half with title addressing the other half used contact name addressing.

Name addressed list produced a 2% response rate.
Title addressed list produced a 3% response rate.

Title addressing can open new list sources that you might not have considered in the past. 

Bottom line: Name versus title addressing is one of those things that every company can and should test!

The Business Marketing Note Pad, June 2001.

09/09/01 - Internet Explorer opening window size:

1) Open your first IE window and drag the edges to full screen (not using the maximize button). Go to File->>Open>>NewWindow. A second IE window will open for you.

2) Now in your second IE window, drag the edges of this second window to full screen (not using the maximize button).

3) Next close the first window you opened, then the second.

4) Now after all this, all IE windows will open at full screen size.

05/12/01 - Shift + F3 in Microsoft Word:

If you highlight a  sentence and then press Shift + F3 repeatedly (hold down on Shift while you tap F3), it will automatically toggle the text from lower case, to all caps, to initial caps. Example: this is a test, THIS IS A TEST, This Is A Test.

8/21/00 - Scanned Images Are Oversized when Viewed or Printed from Another Application

Issue: Images scanned from the HP (or other) Scanning Software are larger than the original when viewed or printed from another application such as MS Paint, MS Internet Explorer, and MS Imaging. Workaround: Scan the image at a lower resolution (75 dots per inch). This will display or print the image at the correct size. Many image applications like those listed above, do not accept image size information, and resize the image to the 72 dpi resolution of the monitor. For instance, if you scanned a photo at 150 dpi, the resulting image in MS Paint will be approximately twice the original size.

8/21/00 - Hobbyists and Inventors will like these 3D Machining Tools that attach a PC.

Roland makes some very cool  3D milling machines (as well as musical instruments). Typically these tools allow creating objects from plastic, aluminum or wood. I've seen these gadgets mentioned in several articles over the past two years. Go to for details.

8/11/00 - What's that "Windows Logo Key" key used for anyway?

Other than popping up the Start Menu, the "Windows" key  on the newer keyboards has a purpose in life. I'll call that key WinK. Examples follow: WinK+E opens up Explorer. WinK+R opens up the Run dialog box. WinK+F opens up Find. WinK+D minimizes or restores all open applications (use WinK+M in Windows2000).  WinK+Break brings up System Properties.

1999 Tips & Tricks? - That was the Y2k Year. Busy, Busy, Busy  :-)

10/1/98 - Another Method To Add Quickview To Your Pop-Up Menu

Many people might not want to touch the Registry if they can help it. This tip not only covers this objection but also adds flexibility. On every Windows NT 4.0 (or Win95 or Win98) machine, you can get results by using the SendTo feature. You can create shortcuts to quickview.exe, notepad.exe, winword.exe, and wordpad.exe and place them in the SendTo directory under users' profiles in their WINNT directory. (If they use Win95 or Win98 without multiple profiles, the shortcuts will be in the "windows/SendTo" directory). Then in Explorer, you can right-click any file regardless of  its file extension (or lack of one), go to the SendTo menu, and click Send to forward it to any of the above shortcuts.

6/15/98 - Using Windows 95's  Local Reboot.

With Windows 95's local reboot feature, you can safely shut down a hung application without affecting other running applications. When an application locks up on you, simply press the familiar [Ctrl][Alt][Del] key combination. When the Close Program dialog box appears, the hung application is usually highlighted and will have the phrase "(Not responding)" appended to it. If it's not already highlighted, select the application you want to close and click End Task. Usually, the application will close without further prompting, but sometimes a confirmation dialog box will appear. If this happens, just click End Task again to close the hung program.

3/23/98 - Moving Something? Maybe Not?

It's easy to move and copy files in Windows 95 by simply dragging and dropping. But what if you change your mind in mid-drag? Try to drop your file back exactly where it came from? Drag it to a place where the no entry icon appears and drop it there? Actually, the easiest solution is to just press [Esc], and you're back where you started.

3/11/98 - A Quick Fix For Broken File Associations.

If you accidentally associate a particular file extension with the wrong application, you can try fixing this problem by using Windows Explorer's File Types dialog box. However, you'll soon discover that Windows Explorer won't let you remove a single extension from a registered file type without deleting the entire entry and starting over. Fortunately, you can use Windows 3.x's File Manager to fix the problem quickly and easily. To begin, open the Run dialog box, type winfile, and press [Enter]. Once File Manager opens, pull down the File menu and select the Associate... command. Then, in the Files with Extension text box, type the extension that's associated with the wrong application. When you do, you'll see the errant file association appear in the Associate With text box. To remove the file association, scroll to the top of the list of file types and select (None). Then, click OK to completely remove the association from your system.

3/3/98 - Right-Click Functionality In 32-Bit Applications.

Most 32-bit Windows 95 applications support the same right-click file-management tools that you use in Windows Explorer. To see an example of this, launch Microsoft Word, pull down the File menu and select the Open... command. Now, right-click a filename in the Open dialog box, and a familiar context menu will appear. Using this context menu, you can cut, copy, delete, rename and perform additional file-management operations. You'll find right-click functionality in most applications designed for Windows 95.

2/24/98 -- Did Somebody Say "Fire"?

Your fireproof safe might not protect your backup tapes from a fire. Because most fireproof safes are designed for paper products, they are rated to keep the internal temperature below 350 degrees Fahrenheit-which will liquefy your backup media in no time. To adequately protect your backup tapes, look for a safe designed to keep the internal temperature below 120 degrees Fahrenheit and the humidity below 80 percent.

2/5/98 -- Send It To The Desktop.

If you frequently move items to the desktop for easy access, you can speed up the process by including the desktop on your Send To menu. To do so, right-click the Start button, choose Explore and then open the SendTo folder. When the folder's current contents appear in Explorer's right pane, right-click a blank spot in that pane and choose New|Shortcut. When the Create Shortcut Wizard window appears, type c:\windows\desktop (or the correct path to your desktop, if it's different) in the Command line text box and click Next>. In the wizard's next screen, give your new shortcut the name Desktop and click Finish.

Now you'll be able to move items directly to the desktop by right-clicking their icons, choosing the Send To command and selecting

Desktop. Remember, if you change your mind and want to send the object back to its original location, just press [Ctrl]Z or choose Undo Move from the Edit menu of My Computer or Windows Explorer.

One last note: If the object you're copying to your desktop is stored in a volume other than the one on which your desktop resides, Windows will notify you that the object will be copied to your desktop, not moved there. If you want to move the object, you can always just right-drag it to the desktop and choose Move from the context menu.

2/2/98 -- Dragging With The Right Mouse Button.

Did you know that dragging files with the right mouse button displays a context menu with a choice of several actions? You can choose from several options: Move Here, Copy Here, Create Shortcut(s) Here or Cancel. Dragging with the right button gives you more control than dragging with the left button, which automatically performs the default action (which, incidentally, is displayed in bold on the right-drag context menu). The Cancel command can also come in handy, especially when you accidentally drop a file on the wrong folder.


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